My vision + philosophy

I have a vision of a different world from the one we live in today. It is one of abundance, one of hope and one in which people have realised that we need to work together compassionately, if we are to truly get through some of the challenges we will face in the coming years.

I firmly believe that if we are to create a healthy and sustainable future, change starts with us, as individuals, making a difference every day. Our world needs action, it needs determination and it needs passion to drive this forward. Each day we have an amazing chance to be the best version of ourselves that we can be.

I have a great passion and desire to see others succeed. Instead of seeing problems I see challenges to be overcome and opportunities to do something in a different way.

Fundraising for a better world

 Ikigai Fundraising can optimise your donor relations through authentic, compassionate fundraising that achieves sustainable results 

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The Ikigai Approach


Ikigai symbolises what I offer, my services combined with my passion for helping people to realise their potential and grow.


Fundraising has been a passion of mine for a number of years and I believe that when it is done with integrity with the donor at the heart of it, I can enable acts of great generosity and action for the organisations that in turn do amazing work for the benefit of us all.

By using strengths-based methodology, I am able to create an alternative vision to turn around poorly performing fundraising programmes and establish new ones with active story telling at the heart of all communication.